ABOUT US

ABOUT ERA GROUP

BEST IN THE BUSINESS

ERA Music provides consultancy services to clients around the world who want to build businesses and execute campaigns at the highest level.

We are a music focused company; managing artists, composing music, procuring bookings and brand deals as well as curating concerts around the world. 

ERA is a London and Johannesburg based company with a strong track record of executing campaigns across Africa, India and the USA.

CREATIVE COMPOSITIONS

INNOVATIVE IDEAS

THE TEAM

OUR FOUNDER

Eashan Thakrar is a dynamic young entrepreneur who founded The Youth Project at the age of 15 and for the decade following that has gone on to run businesses across four continents and consult for several music artists, record labels and brands.

During his teenage years, Eashan began his music career in India working with a major Bollywood artist and went on to organise some of the biggest live shows in the country.

Eashan has now become a well-known figure in the African music industry having lived and worked across Africa with numerous A-List artists for the past 7 years and project managed Coke Studio Africa 2023. 

Overall, his expertise in both the African and Indian markets have allowed him to truly understand the consumers in those territories, which has been particularly useful in artist development ventures and creating and executing successful brand campaigns.

 

WHY CHOOSE US?

INNOVATE. DESIGN. STRATEGY.

We work with the very best minds across the world to help you design and execute the very best projects with the most spectacular results. Our projects have ranged from concerts to content to traditional artist development.

YOUR BUSINESS IS
OUR BUSINESS

If you’re interested in working with us get in touch with your requirements below and we’ll get back to you as soon as possible.